This n That book!

The best thing about This and That is it becomes something beautiful and different for everyone! Once a customer sees the many ways it can be used, it's an easy sell-and perfect for the young, and young at heart. Here are some ways to get this awesome product line into the hands of new customers:

• First things first, order one yourself! Use it, love it, and make it yours and others will start to notice. Leaving the hairdresser? Tuck your next appointment card right in with some washi tape. Having a girls' day at lunch and the movies? Stash the tickets right there and have each friend write her favorite part of the day. The possibilities are endless, and the goal is perfect imperfection. Using the book yourself will be just the conversation starter you need to start selling This and That products to all sorts of new people.
• Market it as a gift. At workshops and parties, help your customers see what a great gift the This and That products make! You could even offer to gift wrap it for them (and include your contact info). When they purchase with the intent of giving it away, you'll be spreading the word about your business.
• Show the individual products' benefits. This and That is great when you use all the products together, but each product is great on its own too! The Designer Series Paper will appeal to scrapbookers and crafters alike-and everyone will love that awesome stamps. Plus, the other embellishments are so much fun. And by the time your customer is starts to buy some of the coordinating products, she'll want all of them!
• Sponsor an ambassador. Do you have an outgoing friend, niece, or granddaughter? Give her the goods and ask her to use it, love it, talk about it, and tell everyone where she got it-for a month. Have her collect contact info on a back page from all the people who love it. She gets a cute book of memories, and you get new customers and sales.
• Free trip giveaway!!. Hello, free advertising! Soon, all your friends' friends' friends will know about This and That! You can also post pictures of This and That projects, and of course you'll want to pin the different ways you use it on Pinterest.

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